Seller Tips in California

7 Things Homeowners Should Know Before Listing Their Home

1. Price to Attract, Not to Test the Market

The first few weeks on the market matter most. Homes priced strategically from the start tend to receive stronger interest and better offers than those that begin overpriced and require price reductions later.

2. Don’t Dismiss the First Offer Too Quickly

In today’s market, the first offer is often the most realistic reflection of current buyer demand. Evaluating terms, financing strength, and contingencies is just as important as price.

3. Inspections Are a Strategy — Not a Threat

Even with an “as-is” sale, inspections help identify potential issues early. Being prepared allows sellers to negotiate from a stronger, more informed position.

4. Seller Credits Can Be More Effective Than Price Cuts

Offering credits toward closing costs or rate buydowns can be more attractive to buyers than reducing the purchase price — especially in a higher interest rate environment.

5. Address Title and HOA Issues Early

Unresolved title or HOA matters are one of the most common causes of closing delays. Taking care of these items upfront helps keep the transaction on track.

6. The Best Offer Isn’t Always the Highest Price

Strong down payments, solid financing, shorter contingencies, and appraisal gap coverage can make a lower-priced offer more reliable and less risky.

7. Let Market Feedback Guide Your Strategy

Showing activity, buyer interest, and agent feedback provide valuable insight. Successful sellers adjust pricing and strategy based on data — not emotion.

Closing

Selling a home is more than listing a price.
From pricing strategy to negotiations and closing,
the right guidance can make all the difference.